Manager - Digital Marketing/SEM/SEO - Insurance/FinTech

Key Responsibilities :

- Drive acquisition via Digital Marketing - content marketing , SEO/ SEM, performance marketing

- Ability to drive campaigns on digital media platforms like facebook, google, third party platforms

- Ability to analyze and measure teh performance of the campaigns

- Drive Product Marketing campaigns through CRM tools to drive app installs

- Drive journeys & app behavior campaigns to improve usage metrics

- Hack growth with Product, tech & design

- Build organic channels to improve consumer app & website performance

Qualifications :

- 6-10 years of experience in SEM, SEO & Product marketing with a consumer/app first business

- Demonstrated ability to develop effective marketing strategies using tools like Clevertap, MoEngage, Webengage, or similar.

- Proficient in marketing analytics and performance measurement.

- Excellent communication skills, both written and verbal.

- Bachelor's or Master's degree in Marketing, Business, or related field.

- Ability to thrive in a fast-paced and evolving environment.