Manager - Digital Marketing - SaaS

Position: Digital Marketing Manager

Experience: 3-7 Years

Location: Bangalore, Karnataka, India

Must Have Skills:

- 3+ years of hands-on experience in running paid campaigns on google and LinkedIn Managed annual budget of Rs.1+ crores

- Experience of using a marketing CRM (HubSpot, salesforce or any other)

- Good to have skills

- Email marketing

- SEO

Responsibilities:

- Managing paid campaigns across search and display channels (google, Bing, LinkedIn, meta)

- Managing lead-generation from software review campaigns such as G2, capterra, softwaresuggest etc.

- Owning budgets to deliver target sales pipeline and closures

- Working with content and design team to create ad copies and landing pages

- Experimenting with non-conventional channels (such as influencer marketing) and scaling winning bets

- Owning lead-generation through email campaigns

- Owning marketing CRM - managing lead flow, attribution and retargeting

What are we looking for?

- 3-7 years of experience in Digital marketing/Performance marketing in SaaS companies

- Hands-on experience in running paid campaigns across google, Bing, LinkedIn, meta across multiple geographies

- Experience of managing annual budgets in the range of Rs. 1 - 5 crores

- Extensive experience of working on a marketing CRM, preferably HubSpot

- Experience of using email marketing tools

- Experience of using ABM tools would be a plus

- Experience of content marketing and SEO would be a plus

About company: We offers a unique spend management platform that unifies all business expenses. Our comprehensive spend management solution offers end-to-end spend management and real-time spend visibility to enterprises. Our suite of fintech solutions, which includes our travel and expense management software, prepaid and corporate credit cards, has helped industry leaders successfully optimize spends. We are recognized as India's premier expense management solution with over 7000+ companies onboarded across 40+ verticals and has come up with a lot of exciting products in the FinTech domain.