Manager - Digital Marketing - SaaS

Key Responsibilities:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

Required Experience :

- 2-4 years of experience in marketing together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimizing Google Adwords campaigns

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- A sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement

- MBA/Masters in the field of Marketing from a top tier college.

Required Skills :

- Highly developed interpersonal skills

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Attention to Detail

- Excellent communication, presentation, networking and negotiation skills

- Customer service orientation with a positive attitude

- Conscientious, hard-working and driven to improve sales and activity performance beyond targets.

- Competent IT skills with a working knowledge of Microsoft Office, Google programs and social networking tools