Manager - Digital Marketing - Retail/FMCD

Digital Marketing Manager

- We are looking for a young and dynamic 'Digital Marketing' Professional.

- This role will directly report into 'Head of the Marketing Dept' and has an ownership of 'Digital Marketing' portfolio.

Education : Tier 1 / 2 B School MBA (This is MUST have).

Work Experience : 2 Yrs to 6 Yrs (We are not looking for higher work experience candidates for this role).

Job Profile :

1) Brand Campaigns : Planning, designing and executing Digital Branding campaigns, creative strategy for brand awareness, latest product launches, brand placement communication as well as conversion campaigns for e-commerce websites within Google ads, yahoo ads, mailer campaigns, sms campaigns, blogs in minimal cost. Handle Search engine ads, Display ads, Re-Marketing ads, mobile ads, Video Ads.

2) Budgeting and Planning : Budgeting and planning for all product categories on the digital platform while defining the objective of spends for ROI analysis. Have lowered down the customer acquisition cost while achieving higher reach to customers. Responsible for Creation and execution of marketing plans for all product categories while defining the key activities for the durations and setting up ROI for benchmarking with key justifications.

3) Analytics and Reporting : Timely analysis & reporting of executed plans in measurable numbers for the platforms of social media, websites, and engagement activities, support to offline team, activations performance for best results. Taking corrective actions. Doing experimentation with detailed reporting for brand campaigns to create a creative and communication with best results

4) Response Management : creation of an efficient and effective co-ordination with different departments in order to create the most effective response management and creation of correct communication across the mediums while involving different departments.

5) Project Management : Looking after new projects of developing a digital info system in the exclusive stores with the objective of creation of unique user experience to increase footfall and conversions at the stores with focus on hardware, software, system design and user experience while enhancing the web presence and search ability across for the physical stores. Also redefining the user experience of the e-commerce website as per the learning to create more conversions while focusing on creation of Omni channel enabled website to sync offline showrooms for creation of a unique customer experience.

6) Optimization of Ads accounts : Handle and optimize Google ad words and other publishers (Search, display, mobile, video, shopping) for planning and execution of paid ads while keeping the objective defined for performance benchmarking with respect to money spent. Also handle the social paid ads account of Facebook, Instagram and twitter to increase product reach and brand awareness on the digital platform. Also finding key placements on the digital ad networks for placement of products with an objective of creation of traffic, conversions and awareness. Achieved a lower CPA and higher conversions rate than the current industry standard.

7) Vendor Management : Handing vendors for SEO activities, ad networks and various publisher networks, mailer agencies, website development agencies, product cataloging vendors, photo and video specialist vendors with the aim of lower activity cost with highest efficiency. Also responsible for hiring influencers and blogger with key roles for digital channels.