Job Description :
- Complete management of performance marketing across paid channels
- Optimizing existing channels & create new demand generation channels
- Developing strategies on Amazon, Flipkart and other marketplaces, plan deals structuring and run ad campaigns in partnership with marketing team
- Ensure budget is spent across performance channels efficiently
- Track and report on key performance indicators of media activity
Your Experience Across The Years in the Roles You've Played :
- 5-7 years of experience working in a high growth startup environment or a digital marketing agency, managing annual budget of 2 cr & above
- Very strong in quantitative & communication skills
- Skills in search platforms including Google AdWords
- Execution experience of 2 years at least in social media advertising across major platforms (Facebook, Instagram, Twitter)
- Analytics understanding (Google Analytics, Firebase)
- Should have used attribution tools like AppsFlyer, Branch Metrics
- Experience in implementation of SEO & ASO strategies
- Understanding of web design principles
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