Manager - Digital Marketing - Retail

Digital Marketing Manager

Job Description :

- Be an important part of a dynamic & rapidly evolving sector - Retail

- Lead the Digital strategy & thinking for entire company

- Design & execute the Digital campaigns and all other online initiatives

- Work closely with Digital agencies on campaign ideation, creative strategy, segmentation, budgeting across Digital platforms

- Planning & managing our Social media platforms

- Analyze & report each Digital campaign's performance with inputs for improving efficiencies & plan deliveries

- Be the interface between company's offline & online businesses for Digital initiatives & handhold whenever required

- Analyze Digital trends, be abrest with the evolving tech & track competitive activity across Digital platforms

Interfaces :

This person will work closely with multiple teams across the board :

- Internal - Marketing Team, Category Teams, Designers, Ops Teams

- External - Digital Agencies, Creative Agencies

Skills & Experience :

- Bachelor's Degree/P.G in marketing or relevant field

- A minimum of 5 years of experience in a Digital marketing role

- Experience at Digital marketing agencies

- In-depth knowledge & understanding of various digital platforms, best practices & analytics

- Up-to-date on the latest trends & technologies in digital marketing space

- High of creativity & good communication skills would be preferred

- Ability to work seamlessly in cross-functional teams, managing complexity and getting work done