Manager - Digital Marketing - Retail

Duties:

- Managing the social media campaigns of the business by liaising with agencies i.e. Facebook and Instagram.

- Tracking the SEO activities of the business by liaising with agency.

- Close study of all ad campaigns run by the business on Google, Facebook and other platforms with daily reporting, ROI tracking and problem solving.

- Ideation on new campaigns for the business through digital.

- Focusing on the company's blog/s and general education the brand is trying to build about its products.

- Managing Customer Relationship Management from the time the customer interacts with brand on digital touchpoints to closure of sale

- Close monitoring of website for any bugs, issues and work with development team on solving the same.

- Liaise with agencies and influencers for running the business

Accountability:

- P & L responsibility for Digital.

- Digital Campaign Engagement and Lead Generation