Manager - Digital Marketing - Retail

Looking for a result and data driven Digital Marketing professional who will plan, implement and manage the e-commerce marketing strategy at Fossil. Develop strong and innovative digital advertising strategies, to drive awareness and conversions from e-commerce partner sites and generate interest in company products and services. Build digital assets for the company and stay up-to-date on latest marketing technologies and e-commerce trends.

Roles & Responsibilities :

- Work as the single point resource for all marketing activities related to select e-commerce platforms for all brands and maximize ROI from ad spends

- Strategize the advertising plans on these platforms and select advertising properties basis data and campaign objectives - awareness/acquisition

- Deep dive and evaluate the keyword strategies for all brands and define KPIs accordingly

- Work closely with Digital Sales Team to understand the stock availability and ROI targets to make informed marketing decisions

- Coordinate with the Brand Team based in country for inputs on brand focusses and creative approvals

- Will be responsible for e-commerce advertising budgets, yearly calendars, campaign strategies, tactics, peak days planning, action plans and timelines

- Will be directly/indirectly responsible for sales through the aligned partners

- Track and analyze campaign performances and provide regular internal reports

- Review new technologies and keep the company at the forefront of developments in e-commerce advertising

Qualifications & Experience :

- 2-4 years of experience in Digital Marketing

- Qualification: Post Graduation specializing in areas of Marketing preferably from premier institutes

Skill Sets required :

- Excellent communication skills

- Knowledge of e-commerce advertising properties and tools

- Experience in B2C ecommerce or advertising on e-commerce or a fashion/lifestyle brand, handling Digital Marketing agencies and experience of Amazon Marketing Services (AMS)/Flipkart Brand Ads