Manager - Digital Marketing - Pharma

Job Description :

- One of the main responsibilities will be the development of digital strategy and key tactics for new product multichannel promotion to target audience.

- Among the accountabilities will be analysis of the key trends, opportunities and risks in digital communications; digital projects effectiveness assessment;

- Will define KPIs and efficacy criteria for digital initiatives and projects;

- Monitor digital activities of key competitors

- Develop digital tools, such as web sites, mobile apps, web-bases PSPs

- Initiate tender process to search for new business-partners to drive innovations and gain leadership in digital among other pharma companies

- Build collaboration with internet-community, IT start-up companies and digital solutions providers to find innovative approaches to grow BU operations effectiveness

- Provide trainings for Marketing to insure level of knowledge appropriate for digital marketing realization