Manager - Digital Marketing - Pathology Lab Network

Our client is is a leading and reputed Pathology Lab network.

Following is the JD:

- Adhering to digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all digital-marketing related activities, social media sites, microsites and digital marketing campaigns.

- Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO with effective ROI

- To promote usage of the company App for increase consumer engagement and revenue model optimization

- Manage e-mail marketing programs, lists, imports, and permissions

- Conduct landing page and e-mail campaign tests

- Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support

- Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners

- Develop creative briefs to give creative team and agencies clear direction

- Ensure digital design is optimized for branding, impact, SEO, web development, etc.

- Identify opportunities for applying new technologies, digital products and services to online campaigns.

Saloni