Manager - Digital Marketing/Paid/SEM/PPC - SaaS/Internet

Manager - Digital Marketing/Paid/SEM/PPC - Global SaaS Product - Internet Space

Position Overview :

The digital marketing leader will be responsible for the success of - paid marketing, organic marketing, email marketing and marketing automation. You will have a team, good budget and a solid tech stack at your disposal which you will be expected to optimize and maintain efficiently.

Key Responsibilities :

- Plans and execute (with team) and oversee all web, SEO/SEM, email, social media, and display advertising campaigns

- Utilize intent data to run successful campaigns

- Maintain an active lead/MQL pipeline and achieve monthly/quarterly growth targets via multiple channels

- Manage and track budget and ROI

- Analyze data and take informed decisions, change strategy as needed

- Design, build, and maintain presence on various social media and ORM Platforms

- Contributes to marketing effectiveness by identifying short- and long-term goals

- Measures and Analyses performance of all digital marketing campaigns and creates the detailed reports (ROI and KPIs)

- Identifies trends and insights, and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing

- Should be Expert in Lead Generation thru Online Mediums and Performance Marketing

- Track conversion rates, ROI and optimize them on regular basis

- Collaborates with internal teams to create landing pages and optimize user experience

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results

- Develop a digital marketing team by providing growth opportunities

Experience & Knowledge :

- Excellent hands on B2B experience with paid advertising channels like Google Display ads, Search Ads, linkedin, organic marketing, etc.

- Exposure to intent data platforms and an exhaustive martech stack

- Excellent understanding of digital marketing concepts and best practices

- Perfect knowledge of analytics tools (e.g. AppsFlyer, Mixpanel, Google Analytics)

- Skills and experience in creative content writing

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skill