Manager - Digital Marketing - Paid Media

Digital Marketing - Manager (Paid Media)

Job Purpose :

- This role will be responsible to lead all work in Digital Media Planning and Buying that will deliver key business KPI's to drive business growth

- This role will require the resource to be a maverick in performance driven campaigns

Job Responsibilities :

- Create a strategic framework to set and evaluate goals for every campaign

- Strategic bent of mind to lead our digital media strategy to deliver set business KPI's

- Focussed to l drive high quality traffic through data driven insights, to drive acquisition, activation of members into the programme

- Will need to be comfortable with daily campaign optimisation & ownership to meet Cost per lead, Cost per activation and other related goals

- Will need to conceptualize and work with visualizer & creative teams to build relevant segments basis specific creative ad formats.

- Ownership in management / control of media budgets for specific campaigns

- Excellent expertise / experience on Google Adwords, UAC, Programmatic- DBM and DCM is a must

- Should be comfortable working on latest bid management techniques

- Stay updated with latest developments and ensure InterMiles is the first to embrace new trends in digital marketing

- Should be proficient in working on DMP- 1st party, 2nd party, and 3rd party data sources to drive targeted campaigns

- Agency Collaboration, Search & Display team to create a detailed media plan towards meeting the goals of the campaign

- Curate insights from Adwords, FB Audience insights, DS and DCM on customer segmentation and journey. Validate optimisation hypotheses through A/B testing

- Track and report on Performance KPIs across all acquisition channels to optimise ROI, including highlighting potential investment tradeoffs between channels

Desired Candidate :

Qualification & Education : Bachelor's/PG Degree. Knowledge on best practices, principles on digital media