Manager - Digital Marketing - OTC/Consumer Healthcare Division - Pharma

We are urgently hiring for Manager Digital Marketing- OTC for A Leading Pharma Company for there Consumer Business Division based at Bangalore:

Job Description:

Specialist to lead OTC/Consumer Healthcare Division's Digital- Marketing- strategies.

- Digital- Marketing Strategy- & Planning:-

Work with business unit heads to create strategies & executable projects plans

Create- Digital- Strategy- for- the- Brands- positioning- and- visibility

Digital- Strategy- for- the- new- product- launches- or- brand- milestone- events.

- Research & Planning: Developed deep understanding of each customer trends through market research, competitors and industry monitoring.

- Requirement Gathering: Gather & consolidate various requirements and finalize Digital marketing approach (related to Creative, Technology, SEMM, Multimedia, Portal, Mobile solutions).

- Project Management: Plan & execute projects as per the Digital Marketing strategies and periodically share updates with management.

- Technology and medium selection:

Plan and execute all web, SEO/SEM,- marketing- database, email, social media and display advertisement & mobile campaigns

Social media presence: Design, build and maintain our social media presence

Instrument conversion points and optimize user funnels

SEO:- Analysis- and- selection- of- most- relevant- and- high- traffic- volume- Keywords- for- SEO- /- Continuous- optimization- of- website

Identify trends and insights, and optimize spend and performance based on the insights

- Website- Management:- Build and launch local & global version/s Website

Website UI & Functional enhancement

Launch of new versions as per Global Guidelines

Regular updation and management of website through internal/vendor support

Website- Traffic- increment

- Digital- Media- Campaign- Planning:

Campaign Strategy - Digital Media Planning - Campaign Execution & Monitoring

Measure and report performance of all- digital- marketing- campaigns, and assess against goals (ROI and KPIs)

- Analytical Skills : Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Online Reputation Management: Gather information on the product reputation from various websites.

- Budget:

Recommend and manage Digital Marketing budget

Offering ideas/methods of using marketing budget & increasing revenue.

- Collaborate with agencies and other vendor partners

- Documentation: Create and maintain required documentation for reference and processes control;

If interested: Please revert with your updated resume along with following details at earliest:

Current CTC (Fixed CTC + Variable) :

Expected CTC :

Current Location :

Hometown :

Marital Status :

Notice Period :

Date of Birth :

Neha Shukla | Human Resource- Pharma & Healthcare | Spectrum Talent Management
(ISO Certified 9001:2008) C-142 Sector 63 | Noida - UP | India |
Tel: 0120 3384842 | Noida | Pune | Dubai |Chennai