About the role:  - This role will be a part of the Marketing Team and primarily take care of online marketing on new age digital media like FB, Youtube, Twitter etc, with a special focus on driving Mobile App Installs.  - The role will report to Brand Manager.  Key Responsibility Areas:  - Plan, coordinate and run digital marketing campaigns and track performance- with two objectives- lead generation for the website, and driving mobile app installs. Constant tracking of CTRs, CPCs, CPAs etc. is essential to monitor performance and evaluate effectiveness of the campaigns.  - Mobile App Marketing: Devising a Strategy Plan, Budgeting and its Implementation - in house as well as through vendors- to maximize installs and optimize costs.  - Facebook Advertising for Lead Generation- Targeting, budgeting, implementation, optimization, monitoring and analysis of ads.  - New Media: In addition to FB, plan and run campaigns on new age media platforms like Twitter, Youtube, Instagram, for branding as well as performance objectives.  - Social Media Agency handling: Ensuring social media engagement via agency management for Facebook and Twitter pages.  - Brand Communication: Regularly churn out fresh communication for digital media- through the in-house team as well as creative agencies- in line with the overall brand positioning statement.  - Regular competition mapping and Research, Media planning and Budgeting, in line with the strategic goals of the brand.   - Regular coordination with extended team in sales, product, advertising, research and development, and finance, in line with the needs of business.  KPIs (Measurable parameters of the role):  - Overall Effectiveness of App Install Campaigns  - Lead Generation through existing sources/partners  - Exploring New Alliances to add to Leads/Installs for the product  - Innovation with New Media Platforms  Requirements:  - PDGBM / MBA (Marketing) from a premier B-School   - 1 to 3 years of experience in Online Marketing/Brand. Knowledge and experience of managing platforms like youtube, twitter, facebook is a definite plus.  - Good Analytical skills with understanding of digital metrics like ctr, cpc, cpa, impressions. Ability to derive meaningful actions from large data sets  - Result oriented, with strategic as well as innovative thinking ability  - Excellent written and verbal communication skills  - Interpersonal skills and a good team player

Delhi NCR

Manager - Digital Marketing - Online/Internet 

Manager - Digital Marketing - Online/Internet  ,Job Description for Manager - Digital Marketing - Online/Internet  in Confidential in  Delhi NCR for (1-5) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - Online/Internet  in Confidential in  Delhi NCR for (1-5) years of experience. Apply Now!