Manager - Digital Marketing - Online Fashion Jewellery

About the Company :

- Our Client a leading fashion jewellery brand with a presence in 30 stores across India and abroad.

- The Founder (born 14 April 1981) is an Indian jewellery designer based in Hyderabad, India. A graduate of Gemological Institute of America, USA, she launched her own jewellery label in 2004. The World Gold Council has enlisted her as one of the top 10 most inventive and ingenious jewellery designers in the world.

Specialties : Jewellery, Fashion Jewellery, Silverware, Objects D'art, Gifts, Designer Corporate Gifts.

Inception : 2004

Location : Hyderabad

Position : Digital Marketing Manager

Responsibilities : Driving brand engagement and sales, the candidate will create, execute and manage the entire online marketing plan, demonstrating effective strategies and execution skills.

- The candidate will be expected to be up-to-date on industry trends, new media buying opportunities and provide recommendations on new ways to reach the target audience.

Online Acquisition

- Customer Retention Strategy

- Customer Lifecycle Management

- Social Media Marketing

- SEO

- SEM

- Content Marketing

- Affiliate Marketing

- Online Customer Experience Management

- Mobile Marketing

- Online Reputation Management

- Google Analytics

- Keyword Research

- Competitive Analysis

Prerequisites :

- Knowledge, understanding and experience in digital media planning, buying, implementation, optimization and reporting analytics, including technical details.

- An expert in all major online marketing channels.

- Strong analytical skills and ability to relate results in a clear, understandable manner that is in line with the business objectives, providing a basis for measurement of digital activities.

- Exceptional organizational and communication skills to work closely and build relationships with marketing, PR, accounts, creative and content teams