Manager - Digital Marketing - Mobile Industry

POSITION: Manager - Digital Marketing [Mobile]

LOCATION: Mumbai

Candidate Profile:

- A well accomplished Digital Marketing professional with either a reputed Brand or a reputed Digital agency with at least 10 years of Digital Marketing experience, preferably in Mobile industry.

- Excellent knowledge of marketing, social media and digital platforms.

- Strong capability to both develop a strong digital marketing strategy as well as translating the same in to a campaign creative direction.

- Quick learner and capability to make use of ongoing developments in digital platforms to unleash creative marketing.

- Well versed with SEO and Website development.

- Excellent written and oral communication skills.

- Excellent relationship skills to work with various stakeholders and integrate campaign action.

- Very good analytical skills and knowledge of monitoring and analysing digital campaign KPIs.

- Experience of having worked with MNCs and Global Teams will be preferred.

- Experience of managing a mid level role in Digital Marketing for a company / brand is a must. Atleast the candidate should be reporting to the Head of Marketing of a large organization.

- Candidate should be from a reputed management institute.

- Candidate should have high degree of enthusiasm and understanding about technology.

Role:

- Formulating Digital Marketing strategy and execution of the same for building brand, new product salience and during product lifecycle.

- Managing the in-house design team and developing content by providing design direction and inputs for varied range of digital creatives.

- Setting and executing Digital Marketing Calendar and Social Media Calendar.

- Managing Digital and Social Media agency for Digital Creatives and Social Media Creatives development.

- Working with Digital Media team to innovate new digital marketing approaches through ongoing development on varied digital marketing platforms.

- Integrating digital marketing and social media marketing actions with external partner organisations and other functions within the organisations.

- Website and Store Page creative development.

- Competition Track and benchmarking.

- Social Influencers relationship management, content co-creation, social and digital marketing

- Digital Marketing Budget Management

- Analytics and activity impact reports preparation

MBA is a mandate.