Manager - Digital Marketing - Media Firm - IIM/ISB/MDI/FMS

Hiring for Toch.ai

Key Responsibilities:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

Who we are looking for :

- 3-4 years of experience in digital marketing preferably in D2C SaaS along with appetite to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Experience in setting up and optimizing Google Adwords campaigns

- MBA/Masters in the field of Marketing from a top tier college

- Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- A sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Excellent communication, presentation, networking and negotiation skills

- Able to thrive in a fast-paced dynamic startup environment; Conscientious, hard-working and driven to improve sales and activity performance beyond targets