Manager - Digital Marketing - Media

JOB RESPONSIBILITIES -

- Well experienced in handling a bouquet of You Tube channels.

- Proven track record of successfully managing a company/division involved in content creation and streaming of multiple You Tube channels across various categories.

- Proven track record of handling a large team of employees across various departments like sales, programming, production, creative etc.

- Proven track record of successfully launching new channels & growing the revenues of existing channels.

- Good knowledge of Google/Youtube analytics with an ability to interpret the analytic data & initiate the necessary actions.

- Thorough analysis & understanding of the competitive environment and competing channels.

- Provide necessary inputs to the channel managers, business development managers and creative team on the way forward for the digital channels considering the market environment & competition activities.

- Good understanding of the international MCN operations.

- Good understanding of the content platform operations across AVOD, SVOD, TVOD categories.

- Track record of having transacted with MCNs & digital platforms.

- Expand the digital footprint of the digital channels through strategic partnerships with MCNs.

- Expand the channel/content reach by building presence across VOD platforms.

- Ability to anchor discussions with the creative & production teams for channel requirements.

- Ability to manage the relationships with Youtube & other channel partners for smooth working relations.

- Constantly look for opportunities to monetise the digital assets & pursue brand sponsorships

- Ability to drive the creative team to Identify & conceive new shows for the digital team for digital consumption.

- Anchor the creative team to constantly provide ideas and inputs to the channel management team on new shows, improvement of existing shows, special opportunity/event based shows etc.