Manager - Digital Marketing - Media

Below are the job responsibilities

- Responsible for formulation and implementation of the digital marketing strategy, growing revenues from digital and using the digital space to build the brand

- Building & deployment of business plans with special focus on Social Media & Mobile marketing initiatives

- Acquisition and high engagement of customers through digital marketing

- Developing market specific opportunities for Digital Marketing by investigating new subjects; quickly provide intelligence

- Advise on industry innovations and audience insights

- This is a critical role handling critical digital assets therefore, requires a person who is analysis-driven and focused on ROI

- Balance sharp analysis of data with tough negotiation with vendors and agencies

- The role will work with other teams like offline marketing, sales and technology on cross-functional projects - thus adding value to projects critical to the company's future

- Create and support an environment that breeds and shares - best digital practices- among the team members

- Drive awareness of emerging digital media trends & how the brand can adopt

- Working closely with Offline media team to ensure alignment with overall marketing priorities