Manager - Digital Marketing - Marketplace

Roles & Responsibilities :

You're Awesome At :

- Work closely with the marketing team to strategize, plan, and execute performance ad campaigns on marketplaces like Amazon, Flipkart

- Optimising existing channels & create new demand generation channels

- Ensure budget is spent across performance channels efficiently

- Track and report on key performance indicators of media activity

You'll Be Improving & Responsible To :

- Take care of GBL's digital marketing initiatives who can work with portfolio brands to implement & optimise the digital marketing.

- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimise and report on performance

- Develop test and learn initiatives across paid social

- Work closely with the wider marketing team to optimise audience strategies

Your Experience Across The Years in the Roles You've Played :

- 5-7 years of experience working in a high growth startup environment or a digital marketing agency, managing annual budget of 2 cr & above

- Very strong in quantitative & communication skills

- Skills in search platforms including Google AdWords

- Analytics understanding (Google Analytics, Firebase)

- Should have used attribution tools like AppsFlyer, Branch Metrics

- Experience in implementation of SEO & ASO strategies

- Understanding of web design principles

- Must have experience working in agencies and startup