Manager - Digital Marketing - Marketing Automation Platform

About The Company:

Company is a Marketing Automation Platform for Mobile Apps. They empower mobile apps to reach the right customer at the right time with the right message and at the right place. Anyone can use their advanced segmentation to target the right customer and send them Push Notifications and In-App messages. Not just that, you can automate these messages for a futuristic use case, thus making your marketing more proactive. They are based out of Bangalore and San Francisco.

Specialties : Marketing Automation, Customer Engagement

Industry: Marketing and Advertising

Company Size: 51-200 employees

Founded: 2014

Designation : Manager Digital Marketing

Job Responsibilities

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Work with designer and developer to maintain and enhance our website and optimize content for SEO. Use analytics and A/B testing tools to continuously improve our web presence

- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs and organic channels.

- Design, build and maintain our social media presence

- Work with our content marketing to build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

- Utilize strong analytical ability to evaluate end-to- end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

Candidate's Profile:

Ideal candidate will be a flexible generalist with experience in everything from paid marketing to web design. You are someone who takes initiative, learns quickly and iterates effectively to thrive in a fast-paced startup environment. We have built the basics in terms of web and social media presence, content marketing efforts with a few tools in place as well as marketing partnerships. You will amplify the impact of these existing efforts and create new innovative strategies to strengthen our inbound marketing capabilities.

Deepika Thakur
Sr. talent Acquisition