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14/05 Kapil Marwaha
Proprietor at Munsar Services

Views:460 Applications:109 Rec. Actions:Recruiter Actions:25

Manager - Digital Marketing - Manufacturing (3-5 yrs)

Chennai Job Code: 925207

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Desired Candidate Profile

- Graduates /PG with 3-5 years of experience in digital marketing

- Proven working experience in digital marketing mandatory.

- Prior experience in E commerce Industry mandatory.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing Google Adwords campaigns

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Candidates residing in Chennai or willing to relocate may only apply.

Perks and Benefits - Best in the industry

Women-friendly workplace:

Maternity and Paternity Benefits

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