Manager - Digital Marketing - Lifestyle Sector

We are looking for an experienced and dynamic Digitial Marketing Manager for one of our clients. Our client is one of the leading organisations in the digital marketing space, and works with differentiated & exciting digitally-native brands in the Lifestyle space, helping to take them to the next level of growth.

You're Awesome At:

- Complete management of performance marketing across paid channels

- Optimizing existing channels & create new demand generation channels

- Ensure budget is spent across performance channels efficiently

- Track and report on key performance indicators of media activity

You'll Be Improving & Responsible To:

- Take care of digital marketing initiatives who can work with portfolio brands to implement & optimize digital marketing.

- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance

- Develop test and learn initiatives across paid social

- Work closely with the wider marketing team to optimize audience strategies

Required Skills and Qualifications:

- 5-7 years of experience working in a high-growth startup environment or a digital marketing agency, managing an annual budget of 12 cr & above

- Very strong quantitative & communication skills

- Skills in search platforms including Google AdWords

- Execution experience of 2 years at least in social media advertising across major platforms (Facebook, Instagram, Twitter)

- Analytics understanding (Google Analytics, Firebase)

- Should have used attribution tools like AppsFlyer, Branch Metrics

- Experience in implementation of SEO & ASO strategies

Understanding of web design principles