Manager - Digital Marketing - IT/eCommerce

Digital Marketing Manager

Roles and Responsibilities :

Marketing operations : Strategy & Execution

- Partner with Founders's office/Sales team to design growth campaigns and drive digital marketing activities

- Conceptualize digital marketing campaigns, including email, social media across verticals

- Drive and lead traffic generation campaigns for different academic verticals, within budgets

- Identify the latest trends in the industry and craft purposeful campaigns around them

Metric Ownership :

- Measure and report performance of all digital campaigns and assess with goals

- Prepare an overall report on the digital marketing performance

- Utilizes analytics to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Monitor SEO and user engagement and suggest content optimization

- Oversee our social media accounts for effective engagement

- Forecast sales performance trends and act proactively to increase our market segment

Business Acumen :

- Good understanding of the market trends, customer behavior patterns, and competitions

People :

- Collaborate with internal teams (editorial) to create high-impact marketing collateral pages and optimize the user experience.

- Partnering with HR to hire, build and train employees and thereby build a digital marketing team