Manager - Digital Marketing - IT

Job Objective:-

- A Digital Marketing professional to develop, implement, track and optimize our digital marketing campaigns across all digital channels, including social media.

- Internet Marketing Specialist, would be responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization for web & app, among others.

- Leading various online promotions and performance campaigns to achieve company's business objective, as well as perform consumer research to discover other ways of reaching customers via the Internet.

- The candidate must be interested for taking an additional role of ORM and online PR

Description:-

- Develop digital marketing plans to increase traffic and engagement with new, prospective customers, building a best customer program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.

- Accelerate app & web bookings, including programs with established and new e-trailers and strategic partners (key external stakeholders across the app and digital publishing space, and industry experts).

- Lead the thinking for mobile & web platform development: App & Website content, e-commerce partnership and community development, consumer research, marketing and website technology.

- Grow and upgrade organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program.

- Actively partner and collaborate with cross-functional partners including key stakeholders, creative, copy, web and app development, operations to ensure a consistent experience across all consumer touch points.

- Partner to develop advertising strategies for this space that provide key insights, meaningful engagements and build the brand with the key consumer targets.

- Prior experience and training in online brand building would be a strong credential. Abilities and aptitude in sales, business development, customer interaction and relationship would be appreciated.

- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.