Manager - Digital Marketing - IT

Digital Marketing Manager

Job Description :

- For us marketing is about understanding people and building awareness about how our services can satisfy their needs. Were looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.

Responsibilities and Duties :

- Develop and implement marketing strategies and tactics

- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.

- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

- Business Direction and Strategy : Strategic Thinking, Business Acumen and Commercial Thinking, Effective Decision Making, Entrepreneurial Mindset, Systems Thinking, Negotiation and Influence

- Business Development : Knowledge Generation, Integration, Organization Representation

- Business Management : Results Focused, Partnership Management, Excellent Communication, Digital Awareness and Literacy, Working with Evidence and Data

Technical Competences :

- Strong understanding and hands on experience with different modes of Marketing like Social, SEO, PPC

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate

- Solid hand on experience of website analytics tools

- Experience in setting up and optimizing Google Adwords campaigns

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

Experience, Qualifications Required :

- 7+ years of experience handling and managing the marketing department

- Experience in a managing role driving large scale digital media strategy with a focus on content

- Proven ability to drive the sales process from plan to close

- Demonstrable experience in developing client-focused, differentiated, and achievable solutions

- Up to date with the latest trends and best practices in online marketing and measurement

- MBA or equivalent

- Work Environment, Travel and Physical Demands

- May required to work from Client location, depending upon the client.