Manager - Digital Marketing - IT

Digital Marketing Manager

- Develop and evolve an ecosystem of web assets (e.g., corporate website including personalization, product/services microsites, social media platforms, blogs, online advertising, etc.) that create brand awareness and drive measurable sales pipeline activity across geographies. On an ongoing basis, evaluate and optimize spending and channel mix.

- Maintain our social media presence across all digital channels

- Identify trends and insights, and optimize spend and performance based on the insights

- Plan and execute search engine optimization (SEO) efforts, track the progress of results, optimize existing capabilities and develop new opportunities for driving search traffic

- Apply well-honed analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Analyze, review, and report on the effectiveness of digital campaigns to optimize results, using the appropriate KPIs (e.g., conversion rates, cost per qualified opportunity, etc.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate