Manager - Digital Marketing - IT

Manager - Digital Marketing

Job Responsibilities :

1. Design and oversee all aspects of Dynamsofts digital marketing campaigns including our product marketing, email campaigns, and paid advertising.

2. Coordinate with R&D, sales and internal team members to implement promotion plans.

3. Monitor and prepare accurate reports on our marketing campaigns overall performance.

4. Develop a tactical content marketing strategy and contribute regularly by writing quality articles, whitepapers, blog posts etc.

5. Analyze digital data to draw key recommendations around website optimization.

6. Manages all advertising spend across search engines different social channels.

Qualifications :

1. Bachelors/PG degree in Marketing or relevant field.

2. A minimum of 5 years experience in a digital marketing or advertising position at a technology company.

3. In-depth knowledge of ads, social media, email marketing, PR, promotion, SEO, content generation, data analytics, branding, copy writing, etc.

4. Experience managing a small team.

5. Experience in designing a product marketing campaign independently and have success stories.

6. Outstanding verbal and written communication and interpersonal skills.

7. Up-to-date on the latest trends and technologies in digital marketing.

8. Background in programming or computer science is a plus.

9. Experience with UX design is a plus.