Manager - Digital Marketing - IT

We have an opening as a Digital Marketing Manager with one of our Client. 

Job Location : Bangalore

Job Description :

We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across facebook, google and other digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as supply partnerships, business units, operations, HR, etc.), and vendors to launch campaigns on time and on budget.

Primary Responsibilities :

- Setup up and optimize paid facebook ads campaigns.

- Manage and optimize different stages in the marketing funnel including ad copies, content used and landing pages to maximize conversion rate.

- Plan and execute all digital marketing activities, including Email, SEM, SEO, Social media and display advertising campaigns.

- Design, build, and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Brainstorm new and creative growth strategies.

- Plan, execute and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Desired Skills :

- 3+ years of experience in setting up and optimizing paid facebook ads campaigns.

- Understanding of pixels, funnels and conversion rate optimization.

- Experience of handling a minimum marketing budget of Rs. 5 lakhs/month.

- Experience in optimizing landing pages.

- Solid knowledge of website analytics tools (e.g., Google Analytics)

- Experience in setting up and optimizing Google Adwords campaigns is a plus.

- Strong analytical skills and data-driven thinking.