Manager - Digital Marketing - IT

Experience - 2 to 5 years

Location - Gurugram / Mumbai (WFO)

Must Have - Digital Marketing , SEO , SEM , Social Media Marketing

Responsibility:

- Design and drive both paid and organic campaigns across various social media channels like LinkedIn, Facebook, Twitter, IG etc.

- Play a key role in enhancing and managing brand awareness and presence across channels in the digital space.

- Design, build and maintain our social media presence

- Manage PPC advertisement campaigns on Google, Facebook, LinkedIn and other Social Media Networks

- Manage all online activity in relation to traffic acquisition, social media, and emailers

- Maintenance of keyword bids, monitoring daily & monthly budget and improving quality score for Google Ads

- Along with the above skills, the candidate with knowledge of using analytics tools like Google Analytics or other reporting tools is preferred

- Utilize strong analytical ability to evaluate end-to-end consumer experience across multiple channels and customer touch points

- Develop and implement best practices in online marketing and measurement

- Evaluate website content quality and manage an ongoing process of continual improvement to ensure maximised organic search performance

- Create, manage, and optimize website experiments to maximize traffic, conversions, and other key metrics

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Requirement:

- Demonstrate online marketing tools and best practices

- Demonstrate experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Experience in optimizing landing pages

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Familiarity in running LinkedIn campaigns is essential

- Experience in using email tools and reporting