Manager - Digital Marketing - Internet/Online

Job Brief: Digital Marketing Manager

- We are seeking a talented Digital Marketing Manager to oversee our digital accounts and effectively manage our company's online presence to achieve our marketing goals.

- The ideal candidate will possess knowledge of the latest digital technologies and social media trends, along with excellent communication skills to creatively express our company's views. They will be responsible for maintaining our social media presence, driving web traffic, and fostering customer engagement.

Responsibilities:

- Conduct research to stay updated on current benchmark trends and audience preferences.

- Design and implement a comprehensive social media strategy aligned with our business goals.

- Set specific objectives and report on the return on investment (ROI) of digital marketing efforts.

- Generate, edit, publish, and share engaging content daily across various platforms (e.g., original text, photos, videos).

- Monitor SEO and web traffic metrics to optimize digital marketing strategies.

- Collaborate with cross-functional teams, such as marketing and sales, to achieve communication goals and increase engagement.

- Respond to follower queries promptly and monitor customer reviews.

- Oversee the design of social media accounts, ensuring a consistent brand image.

- Develop and implement new features and initiatives to enhance brand awareness, including promotions and competitions.

- Stay up to date with current technologies and trends in social and digital media.

Requirements and Skills:

- Proven work experience as a Digital Marketing Manager.

- Excellent English language skills equivalent to that of a native English speaker.

- Hands-on experience in content management.

- Strong copywriting skills.

- Ability to deliver creative content (text, images, and videos).

- Solid knowledge of SEO, keyword research, and Google Analytics.

- Familiarity with various online marketing channels.

- Understanding of web design principles.

- Excellent communication skills.

- Strong analytical and multitasking abilities.

- MBA or Digital Marketing degree.