Manager - Digital Marketing - Internet/eCommerce

Developing strategy & plans

- Annual digital strategy roadmap - work with brand team to chalk out annual season launch plan, strategy & budgets, should understand the business, marketing & sales goals and have the capability to align digital to it.

- Strategy & plan for digital influenced offline sales and social CRM

- Ideate and create social media campaign inline with brand objective.

- Share digital brand best practices in the industry (brands like H&M, Topshop, Zara, Primark, j crew, Gap etc.) & outside the industry

- Engagement plan with fashion bloggers, fashion stylists, fashion feature writers and fashion editors

- Content development with bloggers & stylists for digital and leverage digital clout of these influencers for the brand