Manager - Digital Marketing - International Property Consultant

Digital Marketing Manager

Urgently looking to hire for Digital Marketing Manager (Pan India Responsibility) for a leading IPC (International Property Consultants).

Accountabilities :

- Complete ownership of the website design and experience management

- Support the team in growing the business exponentially through Digital Marketing

- Devise the Branding, Marketing and Customer acquisition strategy through implementation of Digital Marketing tools

- Identify, leverage and execute end-to-end Online Lead Generation campaigns

- Conceptualize, Own, Execute and Monitor Digital Strategy and initiatives

- Lead the digital direct marketing activities, including SEO, SEM, affiliate marketing, social networks and ORM

- Online Brand Visibility initiatives

- Own the execution of marketing campaigns

- Ensure maximum reach for every marketing dollar

Duties & Responsibilities :

- Complete ownership of website, all digital initiatives and online lead generation, end to end implementation of the same

- Enhancing the user experience on the Digital Platform with the help of interactivity and user-centric engagement; Inform -Engage - Interact

- Closely work with the City Heads and sales team to aggressively market Mandated projects (Sole selling mandates) as well other important projects

- Devise digital marketing strategies across 7 cities of India

- Innovate and optimize cost effective methods of online Lead Generation

- Prepare search engine ranking and traffic reports to assess areas of potential improvement. Monitor, track, and report, websites traffic including trend analysis using site analytics solutions such as Google Analytics as well as flagging issues to internal stakeholders

- Analyzing and reporting campaign performance, providing recommendations and results for improvement and implementation of new web campaigns

- Keep up-to-date with search engine technology, methods and tools

- Manage/Liaise with external agencies / partners and identify new partners