Partner at Select Global Solutions
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Manager - Digital Marketing - Hospitality/Entertainment (5-10 yrs)
One of India's leading restaurant and hospitality group's is reviving and building its Marketing team. With an aggressive growth plan over the next 5 years, the group is building more cafes and restaurants, and needs young, committed and interested talent to help achieve the ambitious scale-up plans.
Key requirements :
- We are looking for digital marketing professionals to build the brand.
- Candidates with a strong combination of performance and branding in digital, with experience of consumer brands.
- You must have experience in digital marketing to a target audience of millennials. The proven ability to understand the customer insights and create experiences to attract this audience, is essential.
- Candidates from consumer, restaurant and hospitality brands are preferred, but must have millennial marketing experience. This could also be from an agency, managing these brands.
- Experience of social media, google adwords, performance marketing analytics and content development.
The following skills and responsibilities are key :
1. Customer Insights :
- Understanding customer preferences and behaviors specific to the brand
2. Experience Strategy Formulation :
- Define/Refine respective brand strategies
- Develop the marketing budget for the respective brand
3. New outlet launch :
- Create strategy for the launch of the new outlets
- Finalize the look and feel of the outlet
4. Culinary Strategy :
- Define/Refine culinary strategy for the brand
- Develop/Refine a standard menu for the brand
5. Business-As-Usual :
- Review performance of the brand and marketing ROI
Key Performance Indicators in each role are :
1. Retention and growth of repeat customers
2. Addition of new customers
3. Brand engagement (Social Media)
4. Delivery of business plan for the brand