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27/11 Seema Shah
Partner at Select Global Solutions

Views:2433 Applications:143 Rec. Actions:Recruiter Actions:104

Manager - Digital Marketing - Hospitality/Entertainment (5-10 yrs)

Mumbai Job Code: 769577

One of India's leading restaurant and hospitality group's is reviving and building its Marketing team. With an aggressive growth plan over the next 5 years, the group is building more cafes and restaurants, and needs young, committed and interested talent to help achieve the ambitious scale-up plans.

Key requirements :

- We are looking for digital marketing professionals to build the brand.

- Candidates with a strong combination of performance and branding in digital, with experience of consumer brands.

- You must have experience in digital marketing to a target audience of millennials. The proven ability to understand the customer insights and create experiences to attract this audience, is essential.

- Candidates from consumer, restaurant and hospitality brands are preferred, but must have millennial marketing experience. This could also be from an agency, managing these brands.

- Experience of social media, google adwords, performance marketing analytics and content development.

The following skills and responsibilities are key :

1. Customer Insights :

- Understanding customer preferences and behaviors specific to the brand

2. Experience Strategy Formulation :

- Define/Refine respective brand strategies

- Develop the marketing budget for the respective brand

3. New outlet launch :

- Create strategy for the launch of the new outlets

- Finalize the look and feel of the outlet

4. Culinary Strategy :

- Define/Refine culinary strategy for the brand

- Develop/Refine a standard menu for the brand

5. Business-As-Usual :

- Review performance of the brand and marketing ROI

Key Performance Indicators in each role are :

1. Retention and growth of repeat customers

2. Addition of new customers

3. Brand engagement (Social Media)

4. Delivery of business plan for the brand

Women-friendly workplace:

Maternity and Paternity Benefits

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