Manager - Digital Marketing - Healthcare

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term

- Translating brand strategy into the brand plan and go-to-market strategy

- Planning and execution of communications and media actions across offline, online and social media

- Participating in product development, pricing, and supporting new product launches

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

- Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages

- Working with Performance marketing function closely to optimize the output of digital marketing budget and spending :

- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities

- Setup content marketing function for ad copies and design to create suitable content for each stage of a customer's digital journey

- Using A/B testing to optimize digital marketing performance

- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

- Working on Search Engine Optimization and app store optimization

- Regularly monitor user analytics and use these insights to drive strategies to secure downloads and improve customer engagement

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

Key Requirements :

- You have a degree in Marketing, Business Administration, or a related field.

- You have prior experience in a similar role.

- You have a good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics, Instagram, Facebook, and other upcoming platforms

- You have excellent written & verbal communication skills.

- You are a creative thinker and problem solver.

- You thrive in matrix environments and are adept at building relationships with different stakeholders