Manager - Digital Marketing - Health Care Startup

Looking to hire Digital Marketing Manager for a HealthCare Startup. Candidate must have to relocate to Kota in 15 days post joining.

This is not work from home.

Role : 

- Plan, Execute, and Scale all the digital marketing & remarketing campaigns, Paid & Organic through FB ads, Google ads, Mobile ad platforms, Native marketing platforms like Taboola etc. and other marketing platforms to scale growth, acquisition and sales for our apps.

- Plan and write excellent and action-based content for ad copies.

- Good Knowledge of SEO & ASO strategy to drive organic traffic on the apps.

- Lead, Build and maintain consistency on all the social media channels (FB, Youtube, Linkedin, Insta, Twitter)

- Effectively budget the marketing spend to achieve best possible ROI month on month.

- Constantly measure performance metrics on all the digital campaigns to achieve the defined goals (KPIS, ROI, Cost efficiency)

- Lead and effectively collaborate with team of designers, video creators and content writers to produce appealing content, videos, ads, marketing collaterals.

- Collaborate effectively with the operations and sales team to understand the market and build marketing strategies while also contributing towards offline marketing.

- Able to identify gaps and leakages in digital campaigns timely to reduce unwanted spend.

- Must have used & Possess good knowledge on analytics tools like Google analytics, Firebase, FB insights, hubspot, Semrush, marketing automation tools like Clever tap, Moengage and app attribution platforms like apps flyer, branch etc.

- Must possess knowledge on content management systems for handling website presence and blog.

- Able to collaborate cross functionally in a fast-paced environment. Must possess a startup mindset.

Experience Required :

- 3-5 years of experience in driving and scaling digital campaigns utilizing major ad platforms with proven results.

- Handled a budget upwards of 50 lacs for a business.

- Must possess excellent written and verbal communication skills in Hindi & English (Hindi Mandatory)

- Experience and fluency with content creation, SEO & ASO.