Manager - Digital Marketing Growth - EdTech

We have an urgent job opening for Digital Marketing Growth Manager with a leading very well funded Edtech startup in Bangalore in HSR Layout which has raised $ 20 million in funding. Please apply immediately if interested.

Please answer the following questions alongwith your application:

1.Do you have atleast 3+ years experience in Digital Marketing in a product based startup?

2. Why are you looking for a job change?

3. What is your current and expected salary?

4. How soon can you join in Bangalore if selected?

Job Summary : 

We are looking for a Growth Marketing Manager who will be a part of the Marketing team. Excellent digital marketing skills, team & key stakeholder management and the ability to think creatively is a must for this role, as strategizing, planning, and executing high-performing digital marketing plans will be a key responsibility. The right candidate will be a self-motivated individual who will always go the extra mile to deliver.

Key responsibilities : 

1. Manage performance marketing channels to maximize relevant KPIs

2. Plan, create, and execute campaigns end-to-end on all channel

3. Affiliate partner management

4. Innovate and lead new campaign ideas

5. Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences

6. Acquire insights into online marketing trends in the industry and keep strategies up-to-date

7. Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends

8. Work closely with the product and business team to implement strategies

9. Track and measure campaign level, ad-set level, and ad level performance and determine actionable insights

10. Lead funnel building initiatives, user acquisition, conversion & retention of users

11. Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

12. Regularly optimize campaigns to continuously improve ROAS from the campaigns

Requirements : 

1. 3+ years of experience in managing Google/Facebook/Instagram ads & affiliates

2.  Degree

3. Excellent analytical skills

4. Good communication & interpersonal skills

5. Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans

6. Ability to work in a fast-paced start-up environment, learn on the job and get things done.

Please apply immediately if interested