Manager - Digital Marketing/Google Adwords - Internet/eCommerce - IIT/NIT/IIM/ISB

CLIENT MANDATORY REQUIREMENTS:

1) Should be from Internet/ E-Commerce domain

2) At least one full time degree from Premier Institutions (B.Tech or MBA)

JOB DESCRIPTION

- Looking for a Digital Marketing Manager who is hands on with at least 2 of the following core fields.

- Search Engine Marketing (Google AdWords (compulsory) and Bing Ads (value add))

- Facebook Advertising

- DoubleClick/DV 360 (programmatic)

- Mobile Marketing

- Yahoo Gemini/BrightRoll (DSP)

COMPULSORY SKILLSET

- Hands on capability to manage and optimize for large scale budgets on SEM, Facebook Ads

- Comfortable working in strong performance focused digital role with a keen eye for optimization opportunities

- Working knowledge of Excel (Vlookup, filters, pivot tables) is needed with extensive working capability on spreadsheets

- Working knowledge of Google Analytics will be preferred

DESIRABLE SKILLSET

- Good with mental maths/logic/data interpretation/problem solving

- Should have worked on automation strategies on SEM from a large account perspective - portfolio bidding, CPA bidding, experience with AMO, etc. (if from SEM space)

- Should have worked in extensive customer segmentation and understand campaign fatigue, creative fatigue, hyper localization for Facebook Ads (if from FB Ads space)

- Ideally, should have handled budgets of over 10 lacs per month individually in SEM or FB Ads per month

- Ability to merge digital knowledge with performance requirement for general insurance after understanding various insurance industry products and parameters

- Large scale display media buying is desirable

- Ease of working with Google Tag Manager, pixel placement