Manager - Digital Marketing - FMCG/Retail

Primary Purpose of Role:

- Responsible for planning and managing marketing campaigns in electronic and digital formats that promotes Company brand.

Roles and Responsibilities & Key Deliverables :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence across platforms

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Strategize, brainstorm and create new and creative growth strategies

- Collaborate and liaise with the food aggregators for building and executing the CTA based campaigns

- Creating, Reviewing and optimizing the design and content of all online assets including the company website and social media pages

- Plan, execute, and measure experiments and conversion tests

- Revamping company's FS website for better lead conversion and Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Establish Company foodservice as a preferred brand for the target segment HoReCa.

Organizational Relationships

- This position reports to the Head FS - Sales & Marketing

- Experience - MBA With 5-8 years of Work Experience in e-commerce/ digital/Start up/FMCG ecommerce/digital

Professional/ Technical Competencies :

- Implement & measure Search Engine Marketing

- Strategic thinking with knack for implementation

- Entrepreneurship- ability to create and think out of the box.

- Relationship management/influencing skills.

- Strong communication skills- both written and verbal, complemented by excellent attention to detail, follow-up and organizational skills

- Able to identify opportunity and convert to business success.

- Able to work in a dynamic fast moving market environment

- Ability to work under pressure, meet deadlines and drive assigned tasks/goals to completion

- Able to build trust & sustainable interpersonal relationships with multiple stakeholders