Manager - Digital Marketing - FMCG/Retail

Responsibilities

- Driving digital marketing strategy for Box8. Areas of focus include digital content management, keyword research, search engine optimization (SEO), analysing web analytics, all social media strategies & online outreach programs.

- Develop strategies that increase traffic, demand and conversion.

- Suggest digital strategies that complement the company's sales and marketing efforts.

- Studying competitor digital marketing strategy.

- Provide direction and direct team members in the performance of their duties, establishing work priorities, and in achieving company initiatives.

- Digital campaigns Develop and execute high impact digital & social brand communications programs for all ATL campaigns.

- Manage all owned media channels . Complete ownership of social media channels. Regularly tracking conversion rates and making improvements to the brand in digital ecosystem. Developing and managing digital marketing campaigns and utilizing a range of techniques including SEM/SEO to improve performance.

- Social media marketing. Creating, managing and growing the company's presence through blogs, Twitter, Facebook, and other strategically relevant online social properties.

- Digital Analytics. Maintaining processes to track conversion rates and making improvements to the brand in digital ecosystem. Defining success metrics and reporting needs for campaigns.

Requirements :

- Highly proficient product & service marketer with experience in digital marketing.

- Four or more years of digital marketing, marketing communication and/or advertising experience required.

- Proven capability of driving large scale customer acquisition through digital marketing.

- Demonstrated strong analytical, written and verbal communication skills required. Strong copy writing skills a must.

- Exposure to tech-environment - should have experience in setting-up online marketing for a product& services company.

- Analytical thinking skills and ability to derive actionable insights from a lot of data.

- Ability to number-crunch, read and interpret data, knowledge of vendors and products relevant to digital marketing and management, and aware of trends in digital media.

- Degree in advertising, marketing or other business-related field and certification in digital marketing (Google Certified Professional) is preferred.

What we look for in a candidate :

- You should be smart and should be able to get things done. Period. That's the number one priority.

- Ability to react quickly to situations.

- Self-starters; can initiate and run projects end-to-end on their own.

- Passionate about marketing and constant learners who are always in sight of the changing marketing landscape.

- Set the highest standards for themselves and their agencies/ other partners.