Digital Media - Strategy:
- Planning and management of digital marketing across all brands - acting as critical interface and thought leader between digital agencies and brand teams.
- Develop and drive holistic approach for digital marketing leveraging all potential buckets including search, content, social, video, display, affiliate & performance marketing.
- Pioneer new digital platforms to build competitive advantage for all brands.
Digital Media - Operations:
- Managing online brand and product campaigns to raise brand awareness
- Evaluating customer research, market conditions and competitor data
- Developing and managing digital marketing campaigns
Other Key Responsibilities:
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Strengthen partnerships with key industry players and leverage new platforms / opportunities and proactively co-create solutions in line with strategic objectives
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