Manager - Digital Marketing - FMCG/FMCD

- Creating and executing a strong performance online marketing strategy & execution plan.

- Drive campaigns from planning to execution and beyond to meet KPI metrics.

- Create and drive Brand Store on online portals.

- Constantly optimize marketing activities to improve return on investment and maximise tertiary sell out.

- Allocate budgets and analyse and recommend modifications to ad spends. Constantly work on A/B creative tests, incrementally tests, and spend scaling tests on campaigns online.

- Collaborate with internal offline marketing team to ensure coherence in cross channel communication and product portfolio.

- Test new channels and trends such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home.