Manager - Digital Marketing - FMCG/eCommerce

Job Description :

- Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.

- Build and maintain our social media presence.

- Measure the overall ROI and KPIs of all digital marketing campaigns.

- Identify current marketing trends and insights.

- Optimize the costs and campaign performance based on these insights.

- Develop creative digital marketing growth strategies.

- Plan, execute and measure conversion tests to create strategic planning accordingly.

- Work with internal teams to create landing pages and improve the consumer experience.

- Use your analytical abilities to assess the experience of our audience over multiple channels.

- Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).