Manager - Digital Marketing - FMCG

Job Title : Manager - Digital Marketing

Reports to - Marketing Head

This position is responsible for :

- Develop digital strategy and execution plan for the platforms/products/services

- Develop a detailed execution plan for the year along with measurable KPIs :

1. Creating and executing customer re-activation & retention campaigns that improve engagement and reduce churn.

2. Using data analytics to generate insights in order to optimize campaigns and generate customer segments-based insights for use within business development and other CRM initiatives.

3. Re-active lapsed customers by launching engaging marketing campaigns

4. Launch and execute campaigns to drive sign-ups on the platform

5. Generate monthly strategies for the growth of revenue from the existing portfolio of customers

6. Ensuring the correctness of customer data and manage any data cleansing activities.

7. Continually testing and refining campaigns to gain insight and maximize usage and uptake.

Qualification : Full Time MBA

Industry : FMCG/FMCD