Manager - Digital Marketing - FMCG

Position : Digital Marketing Manager

Reporting To : E-commerce Head

Experience : 5-8 years

Qualification : MBA/PGDM

Job Responsibility :

- Build, plan and implement the overall digital marketing strategy

- Manage and oversee various digital marketing channels

MARKETING EXECUTION

- Plan & manage the execution of monthly advertising and promotions calendar. Manage marketing budgets and ensure profitable ROI across all marketing efforts

- Closely monitor competitive activities, positioning, brand health, and brand share. Track competitive SKU's for promotions offers.

- Maintaining consistency in brand image, positioning, and communication across all customer touch-points, brand assets, campaigns, etc.

- Partner with the team to dive deep on root causes & address relevant opportunities/weakness through innovative marketing/ advertising/ communication programs.

AGENCY MANAGEMENT AND DIGITAL INITIATIVES

- Manage Digital and creative agencies, collaborate closely as strategic partners

- Build a strong brand connect with the target audience through campaigns, events, and partnerships in alliance with Digital Agency and E-commerce Platforms.

- Work closely with Digital Media teams to plan integrated media campaigns for driving traffic to e-commerce portals

- Customer acquisition and cost reduction through effective campaign management across digital channels.

BRAND MARKETING

- Defining user journey & experience to understanding consumer behaviour and brand connect

- Drive new customer acquisition with a strong understanding of the brand and business goals. Increase Customer Lifetime Value through effective segmentation and targeted promotions

- Undertake all market research for obtaining feedback on various aspects of the brand growth objectives for the year. Strategize, plan & execute integrated marketing campaigns/ projects to engage customers effectively.

- Prioritize marketing projects and ensure efficient execution with available resources