Manager - Digital Marketing - FMCG

Digital Marketing Manager with a leading FMCG Organization

- Drive the 360-degree Digital agenda for the firm.

- Help reach and acquire consumers on digital channels in key countries.

- Work and collaborate with all marketing and category leaders to create compelling content, brand stories to engage consumer and create brand preference on all digital platforms

- Own Digital Marketing Calendar (including brand Social Handles).

- Manage both Organic (Social Media - YT, IG, FB) and Paid Digital Media.

- Establish the Influencer Program to make it eventually a direct-relationship

- Brief & guide various agencies, freelancers etc on Content Creation requirements

- Competition Track and Regular reporting of the same.

- Will work closely with Marketing Manager and Cluster Business Manager