Manager - Digital Marketing - FMCG

- Responsible for driving the end to end innovation process for brands across categories. Creating and managing brand innovation projects from concept development to market launch by working effectively with a broad cross-functional team.

- Responsible for devising and driving eCommerce and digital initiatives for all brands across categories.

- Develop and execute digital campaigns & digital media for all the Brands

- Develop and driving eCommerce and digital initiatives across categories

- Formulate a mechanism to track and evaluate the effectiveness of digital marketing initiatives

- Closely work with brand team, design & media agencies and external vendors to develop and drive digital initiatives across all the brands

- Understand global/ India digital trends and gain insights which can be adapted for the business

- Should be able to demonstrate expertise in content development, social media initiatives, SEO/SEM, driving content on natives, ORM - Direct and through social listening, establishing measurable KPI and ensuring target achievements (DAR/DAE)

- Should be able to showcase strategic mindset for devising annual digital plans in liaison with brand teams

- Should be able to demonstrate the impact of digital initiatives on driving trials/business

- Should have handled/exposed to various analytical/tech tools - e.g. Google ad words, FB insights, sprinkler

Qualification: MBA/PGDM in Marketing

- Relevant Experience in Product Launch and Brand Management