Digital Marketing Specialist will be responsible for planning and managing marketing campaigns that promote our Client's brand.
Devise their Social Media Strategy :
- Plan, and build digital marketing roadmap - so as to manage all digital marketing channels/ platforms to ensure brand consistency and standardization.
- Ideate, Coordinate and manage the creation of all digital content on Social Media Platforms, Website, Blogs, Press Releases, Podcasts, Infographics, Videos, etc.
- Come up with innovative campaign ideas to increase audience reach, gain website traffic, shoot up engagement and meet other objectives.
- Ensure that all digital initiatives and activities create a measurable impact.
- Create performance documents/reports using Google analytics, or other similar analytics tools to assist the business to analyse performance, and produce actionable insights to drive decision.
- Identity growth opportunities through digital marketing campaigns, including EDM, social media and online advertising
- Work with internal design and marketing team to build various creatives to attract potential customers
- Manage digital marketing calendar, channel feedback and data report
Desired Qualification and Skills :
- Digital marketing experience from FMCG companies would be an advantage. Exposure in eCommerce is a plus
- Good command in both oral and written English
- Creative mindset and being flexible in strategy development
Should have a sound knowledge of :
- SMM : Social Media Management tools
- Analytics : Google Analytics, Web-Trends, etc
- PPC : Facebook Ads, Google Adwords, YouTube Ads, etc
- SEO
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