Manager - Digital Marketing - FMCG

Digital Marketing Specialist will be responsible for planning and managing marketing campaigns that promote our Client's brand.

Devise their Social Media Strategy :

- Plan, and build digital marketing roadmap - so as to manage all digital marketing channels/ platforms to ensure brand consistency and standardization.

- Ideate, Coordinate and manage the creation of all digital content on Social Media Platforms, Website, Blogs, Press Releases, Podcasts, Infographics, Videos, etc.

- Come up with innovative campaign ideas to increase audience reach, gain website traffic, shoot up engagement and meet other objectives.

- Ensure that all digital initiatives and activities create a measurable impact.

- Create performance documents/reports using Google analytics, or other similar analytics tools to assist the business to analyse performance, and produce actionable insights to drive decision.

- Identity growth opportunities through digital marketing campaigns, including EDM, social media and online advertising

- Work with internal design and marketing team to build various creatives to attract potential customers

- Manage digital marketing calendar, channel feedback and data report

Desired Qualification and Skills :

- Digital marketing experience from FMCG companies would be an advantage. Exposure in eCommerce is a plus

- Good command in both oral and written English

- Creative mindset and being flexible in strategy development

Should have a sound knowledge of :

- SMM : Social Media Management tools

- Analytics : Google Analytics, Web-Trends, etc

- PPC : Facebook Ads, Google Adwords, YouTube Ads, etc

- SEO