Manager - Digital Marketing - FMCG

Dept/Division: Foods Business Unit

Grade: Manager

Location: Mumbai

Qualification & Experience :

- MBA with 4-6 years of experience

- Prior Experience in FMCG is preferable

- Experience in eCommerce on platform marketing/merchandising a must

Key Deliverables of the Role :

- Drive day to day sales through on and off-platform campaigns, pricing, partnerships, CRM etc

- Responsible for Content Management - online SEO, content optimization, managing new launches etc.

- Responsible for content marketing of products on various platforms

- Manage on platform and off-platform marketing for the Foods Business Unit

- Maximize ACOS or ROAS by right allocation of resources and day to day data driven approach

- Create digital business plan for the Foods Business Unit

Key Competencies :

- Ability to manage P&L - Own the digital sales and digital ACOS

- Understanding of various E-Commerce platforms

- Comfortable in working with business intelligence tools like Power BI, Tableau

- Digital Enthusiast: Keen interest in digital trends around corporates, corporate influencers, technologies, trends in the market, new techniques (in media, digital marketing, consumer insights, analytics, etc.)

- Has strong consumer Understanding

- Manages and implements Projects with excellence

- Is creative and innovative

- Analytical thinking

Reporting Relationship :

- Reports to EVP & Head - Foods Business Unit